Smart, Appealing Websites
Clear, easy-to-use websites and digital products
that help your business move forward
Orange Owl Design
I help small businesses and startups simplify their websites and user experiences so people understand what you do and take action
The Problem
Most websites and early-stage products don’t fail because of effort—they fail because they’re unclear. Visitors aren’t sure what you offer. Navigation feels confusing. Important information gets buried. When that happens, people leave even if what you offer is exactly what they need.
What I Do
I help make websites and digital products easier to understand, easier to use, and easier to manage. That might mean refining an existing website, improving user flows, or helping something go from rough idea to something usable and ready to ship.
Need a website that works for you?
Website & Product Optimization
Find what’s not working and improve it: Clear, practical recommendations to improve structure and usability so users know what to do next.
Website Redesign
Turn your current site into something that works: Improve clarity, flow, and overall experience without starting from scratch.
Product & UX Support
Design support for small teams: Refine flows, improve usability, and help get products into a usable, shippable state.
WordPress & Squarespace Support
Keep your site updated without the frustration: Ongoing updates, fixes, and improvements so your site stays current and useful.
Projects
A few recent projects and experiments focused on clarity, usability, and real-world use.
Fusion Asset Management
Website Refinement & UI Design
Have a Great Dog
Logo, Branding, Web Design
American Teacher
User Experience, Web Design
Eco Floors
Website Design
What Clients Say
"She's fabulous to work with - I don't speak the 'language' of design, so Kirsten is able to take what I give her and produce amazing work quickly. My website is stylish and easy for visitors to navigate, resulting in higher traffic and response rate."
"I worked with Kirsten and Orange Owl Design to improve the aesthetic of a newly launched website for my client. Kirsten was efficient, fast and the website design speaks for itself. My clients gave an audible WOW when reviewing it. I expect to work with Orange Owl Design again."
"Kirsten recently rebuilt my website. She did a great job and added some important tools that will help me be more efficient. Kirsten is very talented, super helpful, and patient. She has made it possible for me to build my business exponentially. Thank you, Kirsten!"