Smart, Appealing Websites
Clear, Useful Websites for Small Businesses and the Teams Behind Them
Focused on structure, clarity, and making sure visitors know what to do next.
Orange Owl Design
Helping small businesses and the marketing professionals who support them get more out of their websites.
Most sites don't fall short because of effort, they fall short because something isn't clear. Visitors aren't sure what you offer, navigation doesn't guide them anywhere useful, and the right information is buried where no one finds it. The result is people leaving before they ever get to what you actually do.
The work is figuring out what's getting in the way and fixing it — whether that's structure, layout, messaging, or the way the site is organized overall.
How I Can Help
Website Refinement & Refresh
Your site has the bones — it just needs the right attention: Focused improvements and restructuring so your site reflects where your business actually is, without starting from scratch.
WordPress & Squarespace Support
Updates, fixes, and improvements so your site stays current, accurate, and easy to manage.
Website & Product Optimization
A clear-eyed look at what's not working and why. Practical recommendations to improve structure, messaging, and usability so visitors know what you offer and what to do next.
Projects
A few recent projects and experiments focused on clarity, usability, and real-world use.
Fusion Asset Management
Website Refinement & UI Design
Have a Great Dog
Logo, Branding, Web Design
American Teacher
User Experience, Web Design
Tobi Cloud
Website Refinement
What Clients Say
"She's fabulous to work with - I don't speak the 'language' of design, so Kirsten is able to take what I give her and produce amazing work quickly. My website is stylish and easy for visitors to navigate, resulting in higher traffic and response rate."
"I worked with Kirsten and Orange Owl Design to improve the aesthetic of a newly launched website for my client. Kirsten was efficient, fast and the website design speaks for itself. My clients gave an audible WOW when reviewing it. I expect to work with Orange Owl Design again."
"Kirsten recently rebuilt my website. She did a great job and added some important tools that will help me be more efficient. Kirsten is very talented, super helpful, and patient. She has made it possible for me to build my business exponentially. Thank you, Kirsten!"