Dog Training & Behavior Services
A Friendly, Trust‑Building Dog Training Site
Helping a dedicated dog trainer refresh her online presence, build trust with new clients, and expand into a nearby market.
Have a Great Dog is a canine obedience service based in Greenville, SC. With years of experience helping dogs and their humans communicate better, the client needed a modern website that reflected her expertise, warmth, and approachable teaching style.
The Challenges
The previous site had served the business well for years, but it was starting to feel dated and no longer reflected how the brand had grown. It needed a refreshed look, clearer messaging, and a structure that better supported today’s mobile‑first visitors and the client’s expanding service areas.
The Solution
A responsive, easy‑to‑navigate website was created that works beautifully on all screen sizes. Testimonials are front and center to build trust, supported by a friendly color palette, approachable typography, and a custom logo that reflects the client’s warm, encouraging style. A simple design system keeps everything consistent as the business grows.
A Website That Feels Warm, Clear, and Trustworthy
The live site brings together friendly visuals, simple navigation, and clear calls‑to‑action. Visitors can quickly understand the services offered, read real client success stories, and reach out with confidence.
The design balances professionalism with approachability — helping new dog owners feel welcomed, supported, and ready to take the next step.
Turning Visitors Into Leads
After launching the main website, Have a Great Dog wanted a simple way to attract new dog training clients. A focused lead generation page was designed that matched her brand and made it easy for visitors to take action.
Because this was the client’s first dedicated landing page, all traffic represented brand‑new visibility. After launch, a few clear patterns emerged:
- All visits were net‑new, since no previous page existed.
- The page gained traction quickly and began attracting consistent traffic.
- A large share of visitors arrived directly, suggesting strong word‑of‑mouth and offline referrals.
- The client reported a noticeable increase in inquiries and new bookings after the page went live.
Have a Great Dog Design System
